The power of Google Drive


Technological convergence is described as a process which merges existing technologies in order to create a new form of media or applications. My technological convergence discovery of the year was Google Drive. Google drive is an online tool that was created by Google back in 2012. It allows users to store their data, share files, as well as edit documents, spreadsheets and create presentations with other users. Google Drive is a very useful synchronization service which has allowed me and other students to work on the same file at the same time, which means we could all be making changes and editing a presentation or a document instantly. Personally, I now use Google Docs, for every assignment that I receive, this is due to the fact that Google Docs allows me to edit my work on the go, with the use of my email and any smart device including mobile phone. When using smart devices it is possible to make the file available offline, therefore you will be able to work on your document whilst on the tube, where there is usually no internet connection.

So, have you heard about these application before and have you ever used them?

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Have you heard of Behance?


Behance is a part of Adobe family, it is an online platform for creative people to upload their creative works and share it with the world. Users are able to discover works of others, work and collaborate with other projects and improve the creative industry. Behance website says “…we’re crafting the future of creative workflow.”. Behance is a good example of Creative Commons, it is specialised in self-promotion, which includes consulting and online portfolios. It is an example of Creative Commons, because it is a non-profit organisation which allows other users to legally built upon existing creative works. I believe that it would have been almost impossible for companies to discover creative talents, if this website was put under strict copyright control. Strict copyright control would have made site’s opportunities limited. Users and companies would be restricted on certain content of creative projects, thus they would not be able to get the full impression of the creator’s idea. Copyright control may  also lead to loss of interest and decrease of number of site users. On the other hand, copyright control might make the website more professional and will guarantee protection and authenticity of the creative projects.

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Today, some of the top social networks that I am using are Instagram, Facebook and VK. On all of the above networks only on one of them I use my actual name. I believe that it is not necessary to share your real name on social media.

I am a facebook user, however only this year I started to use it more often in comparison to previous years. I do not share my address, contact details or relationship status information there, because sometimes it is necessary for me to accept friends request from people who I am not friends with. Before sending me a friend request the only information people can see on my profile is mutual friends, profile photos and some of my shared posts. I do not accept all of the friend request that I receive on Facebook and I also tend to filter my current friends.

I rarely ever post on Facebook, but if I do, my post are usually closed for my friends to view. However I still visit Facebook on daily bases to check messages and notifications that I receive.

What information do you share and does defer depending on the social network you are using?



TripAdvisor is a good example of an online community. It is an american website company that provides users with worldwide reviews of travel-related content. In addition to this, TripAdvisor claims to be the largest travel site in the world.

TripAdvisor was founded in February 2000 by Stephen Kaufer, Langley Steinert, and several others. Originally it was a website in which community would share professional reviews regarding travel content extracted from  guidebooks or newspapers or magazines. The website would also offer a button, which allowed visitors to add their own reviews. With time visitors reviews exceeded the professional reviews and that is when TripAdvisor became an early adopter of user generated content and an online community.

Participants of this online community benefit from the content of the website, since they are able to share their reviews and receive information from other people regarding the travel content of their interest. TripAdvisor protects its users from suspicious or inappropriate content that is assessed by a team of quality assurance specialists, which makes the website very user-friendly. However, since it is an online based community, users are able to share false or unqualified information about certain travel content, thus making it harder for potential travelers to extract useful information.

Reference List: and Youth Culture is a website that I have used 2 years ago to share and exmplore fashion. is a website community for fashion and youth culture, which allows individuals to post their fashion outfits on daily bases and recieve comments or reviews as well as “hypes” (likes) and “+fans” (followers). Users are able to share their ideas and styles through the use of colour pallete, personal photographs and a short description of the look and clothes’ brands that they are wearing. This website has been created by Yuri Lee in San Francisco in 2008. “Their goal is to provide a means for diverse, real people to provide fashion inspiration to others”. I believe that this is a great example of an online content which has been significantly shaped by the audience and users. This is because the website is community based, which allows all of the users to participate and discover fashion trends or inspirations. If there was no user participation on this website, there would been no shared content, therefore there would have been nothing to stream or read. Even though, this website also has other features such as “Explore” for users to explore brands, contests etc. I strongly believe that has been created by its audince’s particicpation, this participation is significant, because it delivers the content to other users which makes the website highly visitied and valuable for youth culture.

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Employment and Technology Convergence

An example of convergence that I would like to describe is technology convergence. In modern days the rapid growth of technology is not only affecting individuals but it also affects the industries and organisations in various ways. The life with modern technology became easier and the information became more accessible, however it did leave a large side effect on the employability.

As it has been stated by the “technological convergence is when new technologies are created that take over from past technologies and perform the same task but in a more advanced manner”. The effect of technology convergence can be seen in media employment. It affects the recruitment requirements as organisations search for those who can offer flexible skills and an ability to perform multiple functions.

On one hand this example of technological convergence is beneficial since it make the company more efficient and productive, however on the other hand it creates a negative impact on those who has professional but traditional skills which are now becoming more and more outdated and not useful.

Does that mean that jobs such as specialist camera operators, editors, producers, or even writers will soon decay, due to the rapid growth of technology?

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State of the News Media

I have found an online report by Amy Mitchell on “State of the News Media”. I came across this journalist whilst doing my essential readings for today’s lecture. Her name was mentioned in a book called “Citizen witnessing: revisioning journalism in times of crisis” which was written by Stuart Allan 2013. Stuart Allen mentioned her statement about social media tools when he wrote “Social media tools and mobile connectivity provides citizens with a deeper and more direct relationship with the news”. I found that information useful therefore I made a research on the reports written by Amy Mitchell and “State of the News Media” was one of them. I believe that this online report will be useful for students in this module, because it consists of information about how news are spread through the use of social media in the U.S., also she talks about the use of mobile devices to retrieve online news and she gives recent examples and statistics regarding the state of the news media. Lastly, Amy Mitchell is a director of journalism research at Pew Research Center and she is “an expert in research design, methods evaluation, analysis and writing. She specializes in how technology is changing the flow of news information today.”(Pew Research Center, 2015), therefore I think that the information that she provides in the report is trustworthy and useful.

Reference list:

Allan, S. (2013). Citizen witnessing. Cambridge: Polity Press.

Mitchell, A. (2014). State of the News Media 2014. [online] Pew Research Center’s Journalism Project. Available at: [Accessed 10 Feb. 2016].

Pew Research Center, (2015). Amy Mitchell. [online] Available at: [Accessed 10 Feb. 2016].