One online community that has grown quite rapidly over the past year or so is the Instagram Makeup and Beauty community. Although Instagram only allows for 12 second vidoes, users are creative in their editing in order to make sure that their video tutorials have just what they need in order to demonstrate just how they created a certain look. This has lead to Instagram becoming a way for makeup artists and beauty bloggers to share their hints, tips and show off new looks that they’ve created.

Instagram makeup tutorials are fantastic; they’re short, giving only the basic information that one needs to achieve the look. While there are Instagrammers that target their videos towards those more experienced with makeup, there are also some pretty good accounts which offer more basic techniques for those who are still learning the basics.

I find the way in which the community works is pretty interesting. Accounts such as @makeupvideoss began popping up, offering their followers the very best video tutorials. These accounts tag the original creator in the caption in order for their followers to be able to check more of their videos. The only real issue with these types of accounts would be that there are those that repost content without giving credit.

Both creators and viewers benefit greatly from this community as it gives creators a platform to share their ideas and gain attention for their work. Many successful Instagram makeup artists have landed sponsorships and often receive free makeup and accessories due to the attention they receive.

The viewers benefit as they learn how to recreate their favourite looks as well as learn different techniques that help them achieve, for example, the perfect winged eyeliner without having to fumble through by themselves and end up looking like a 13 year old going through their “alternative” phase.


YouTube Q&A’s

YouTube Q&A’s are a perfect example of how audience participation can help to shape the content that’s being put out. YouTubers have massive following and, logically, their followers want to know more about them than the videos they’re putting out.

Q&A videos have such a simplistic formula to them and they’re so easy to make, however, they only work well when the audience actually participates and sends in questions for the YouTuber to answer. The wackier the question, the more interesting the video and the more viewers learn about their favourite internet stars.

These videos are important to most YouTubers as they help to keep the connection with their viewers and allow for the illusion that there’s a personal connection there. As soon as a YouTuber announces that they’re making a Q&A video (usually via twitter), their mentions are suddenly flooded with people offering their ideas for questions in the hopes that said YouTuber will see it and deem it entertaining enough to answer in the video.

It’s a win-win situation: viewers get their questions answered and are offered some entertaining anecdotes, meanwhile the YouTuber has a quick and easy video to upload and keep their viewers happy.


The Networked Society: An Introduction

“The Networked Society: An Introduction” is a YouTube video that I came across that I believe would be incredibly useful for students, like myself, to understand a bit more about the concept of just what a ‘Network Society ‘ is.

The video is part of an online series which explores the concept in much more depth, however, the introductory video helps to establish the key ideas behind the concept. It explains about how technology is becoming more integral within our everyday lives. How our ability to be constantly connected to so many other people via the internet has shifted our thought patterns. We no longer think about how to get this access, but what to do with it and how to use it in order to make ourselves heard.

The video briefly talks about how these advancements in technology aren’t just affecting our lives in terms of social media, but in the way that everything works – how businesses have had to rethink their strategies in terms of advertising as well as how governments communicate with the general public.

I found this video particularly useful as while it was pretty basic in terms of content, I think it would help students who are just beginning to learn about The Network Society to understand a bit more about what it all is.



Something that I found quite interesting about the history of the internet is the development of ‘Internet Television’.

Television on the internet has been around for a good few years now, while it might feel as though we’ve been able to watch television online for years now, it’s still something that’s continuing to expand in terms of both service providers and users.


The first Internet television service provider was a website called ‘Hulu’. This was website created by various American television broadcasting companies (ABC, NBC and FOX) in order to make it easier for their audiences to catch up on television shows they may have missed.

Internet television has developed massively with pretty much all major television networks having some kind online facility allowing the general public to pick and choose when they watch certain shows. Netflix and Amazon Prime have also become major players in the internet television industry. With more and more of these service providers popping up, audiences are now spoiled for choice in a variety of different television shows and films to choose from. This has lead to these websites producing their own exclusive television series’ which have proven to be popular among audiences and critics alike.



While internet television was something that was initially created to make it easier for audiences to catch up on shows they’d missed, it’s clear that the concept has developed since then and I’m sure will continue to develop as time goes on.