On February, 14th of this year Kanye West released his new album “The Life of Pablo”. Unfortunately, not everybody had the chance to listen it because Kanye released his album on TIDAL only. TIDAL is a music streaming service based on a membership subscription only. If you are not a member, you can’t have the pleasure of listening to Kanye’s new songs.
TIDAL is own by Jay-Z and some other artists as minor investors. Jay-Z believes that Spotify, the known music streaming app, exploits the artists; if you buy the membership on Spotify, a part of the money goes to the artist but a big percentage goes to the app itself to pay for the service.
Several artists as Rihanna, T.I, Beyonce, Kanye West and many others started releasing their new hits on TIDAL only, as a marketing strategy in order to re-launch the app.
I think that TIDAL is the perfect example of a website where you have to pay in order to have the access to some data. I think that it works somehow.. But it depends from the situations. Rumor has it that Kanye lost almost 10 million dollars not releasing the album like on iunes or Spotify; the first day after the release over 500’000 copies has been illegally downloaded from the Internet.