One online community that has grown quite rapidly over the past year or so is the Instagram Makeup and Beauty community. Although Instagram only allows for 12 second vidoes, users are creative in their editing in order to make sure that their video tutorials have just what they need in order to demonstrate just how they created a certain look. This has lead to Instagram becoming a way for makeup artists and beauty bloggers to share their hints, tips and show off new looks that they’ve created.
MOTD! Eyes- @thebalm_cosmetics Meet Matt(e) Nude Eyeshadow Palette, @skullsugarcosmetics primer, pigment and Shimmer Shadow in Gemini, @katvondbeauty Tattoo Liner in Trooper, @benefitcosmetics Roller Lash mascara. Cheeks- @thebalm_cosmetics DownBoy blush, @thebalm_cosmetics Mary Lou-Manizer. Lips- @fullipsenhancer lipstick in 720, and Lip Plumper in 106.
Instagram makeup tutorials are fantastic; they’re short, giving only the basic information that one needs to achieve the look. While there are Instagrammers that target their videos towards those more experienced with makeup, there are also some pretty good accounts which offer more basic techniques for those who are still learning the basics.
I find the way in which the community works is pretty interesting. Accounts such as @makeupvideoss began popping up, offering their followers the very best video tutorials. These accounts tag the original creator in the caption in order for their followers to be able to check more of their videos. The only real issue with these types of accounts would be that there are those that repost content without giving credit.
Both creators and viewers benefit greatly from this community as it gives creators a platform to share their ideas and gain attention for their work. Many successful Instagram makeup artists have landed sponsorships and often receive free makeup and accessories due to the attention they receive.
The viewers benefit as they learn how to recreate their favourite looks as well as learn different techniques that help them achieve, for example, the perfect winged eyeliner without having to fumble through by themselves and end up looking like a 13 year old going through their “alternative” phase.