As an aspiring music journalist I’m always looking for new tunes to listen to and potentially write about and the best place for me to do this is on SoundCloud. The site, based in Berlin, Germany, and founded in 2007 in Stockholm, Sweden, describes itself as “the world’s leading social sound platform,” which enables users, mainly musicians, to create and share original audio. As a user of the distribution platform, you are able to record and upload music, and share it both publicly and privately, either with friends or embedded across all social media platforms where it can they be re-shared and re-posted by other people.

The sharing component of the website is what fashioned SoundCloud into a hugely popular online community. It not only gave independent artists the ability to promote their music, but it also allowed for an open dialogue between musicians and between musicians and listeners. SoundCloud encourages collaboration and makes it easy to happen by offering a feature where users can create and join groups and build a common space for content to be shared and discussed.

SoundCloud is the digital land of opportunity for musicians and has been an effective community, with over 175 million unique listeners; it has led to the discovery of independent and underground artists, often leading them to a recording contract or other professional opportunity, all from music shaped by their fellow SoundCloud users.

Highly recommend this video about the history of SoundCloud:





  1. I don’t know much about SoundCloud because it never appealed to me, that’s why please correct me if I’m wrong. This website is all about sharing music and you can make comments, and let others see what your favourite part of the song is thanks to a specific feature, etc, right? It’s all cool but is there anybody who controls the content that appears on the website/app? I doubt that every single person uploads their original music. There must be lots of stolen music there, too. What is worse, I could literally record anything and upload it straight on SoundCloud but what if it’s not just a song? What if I work in police or for some organisation which has its secrets but I have a nasty plan, and one of the things I want to do is to reveal some audio recordings, which should never be heard by anybody? Obviously, I’m exaggerating here but do you see my point? Is there any control over what exactly is uploaded?


  2. Soundcloud isn’t just for new artist, it is great for radio students as well or anyone that works with sound and would like to share it with the online audience. The issue with it is that, say if I upload a music radio show not owning any of the songs on said show, the content could be removed due to copyright violations.
    I believe this happens because this platform was created mostly for those who want to share their audio projects and those who want to find genuine content created by talented single individuals rather than corporations.


  3. Soundcloud is a good example I would not think of at first! Kind of like Youtube, Soundcloud has brought attention to new talent. Soundcloud is great because it is a community with a very specific trade, functioning as a music site. What you said about allowing not only musicians to share their before unnoticed talent, but also allowing dialogue via comments and shares is very true. There have been many times where I have seen people post on Facebook and share with that community that they should explore their Soundcloud. In addition to people sharing talent, this community allows people to follow playlists of music with those who have similar taste.


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