As an aspiring music journalist I’m always looking for new tunes to listen to and potentially write about and the best place for me to do this is on SoundCloud. The site, based in Berlin, Germany, and founded in 2007 in Stockholm, Sweden, describes itself as “the world’s leading social sound platform,” which enables users, mainly musicians, to create and share original audio. As a user of the distribution platform, you are able to record and upload music, and share it both publicly and privately, either with friends or embedded across all social media platforms where it can they be re-shared and re-posted by other people.
The sharing component of the website is what fashioned SoundCloud into a hugely popular online community. It not only gave independent artists the ability to promote their music, but it also allowed for an open dialogue between musicians and between musicians and listeners. SoundCloud encourages collaboration and makes it easy to happen by offering a feature where users can create and join groups and build a common space for content to be shared and discussed.
SoundCloud is the digital land of opportunity for musicians and has been an effective community, with over 175 million unique listeners; it has led to the discovery of independent and underground artists, often leading them to a recording contract or other professional opportunity, all from music shaped by their fellow SoundCloud users.
Highly recommend this video about the history of SoundCloud: