YouTube Q&A’s are a perfect example of how audience participation can help to shape the content that’s being put out. YouTubers have massive following and, logically, their followers want to know more about them than the videos they’re putting out.
Q&A videos have such a simplistic formula to them and they’re so easy to make, however, they only work well when the audience actually participates and sends in questions for the YouTuber to answer. The wackier the question, the more interesting the video and the more viewers learn about their favourite internet stars.
These videos are important to most YouTubers as they help to keep the connection with their viewers and allow for the illusion that there’s a personal connection there. As soon as a YouTuber announces that they’re making a Q&A video (usually via twitter), their mentions are suddenly flooded with people offering their ideas for questions in the hopes that said YouTuber will see it and deem it entertaining enough to answer in the video.
It’s a win-win situation: viewers get their questions answered and are offered some entertaining anecdotes, meanwhile the YouTuber has a quick and easy video to upload and keep their viewers happy.