Yelp is an American multinational corporation headquartered in San Francisco, California. It develops, hosts and markets Yelp.com and the Yelp mobile app, which publish crowd-sourced reviews about local businesses, as well as the online reservation service SeatMe and online food-delivery service Eat24. The company also trains small businesses in how to respond to reviews, hosts social events for reviewers, and provides data about businesses, including health inspection scores. But this is not why it is so popular in the US and growing day by day in the UK; the real reason is because users give honest reviews about the restaurants they eat at. This has been for almost a year now the trust-worthiest source when it comes to choosing a restaurant. Users share their experience and their thoughts about the food and the service. Although there is no way to prove that people that write the reviews are actual customers, people still believe the reviews.
I think this business revolves the most on the users as they provide content such as ratings, reviews and opinions. There are top 10s made for bars, restaurants and cafe that update everyday according to the new ratings.
So, would you trust a site where users give their opinion about places to eat? Or do you still rely on your friends for this?