Lookbook.nu is a website that I have used 2 years ago to share and exmplore fashion. Lookbook.nu is a website community for fashion and youth culture, which allows individuals to post their fashion outfits on daily bases and recieve comments or reviews as well as “hypes” (likes) and “+fans” (followers). Users are able to share their ideas and styles through the use of colour pallete, personal photographs and a short description of the look and clothes’ brands that they are wearing. This website has been created by Yuri Lee in San Francisco in 2008. “Their goal is to provide a means for diverse, real people to provide fashion inspiration to others”. I believe that this is a great example of an online content which has been significantly shaped by the audience and users. This is because the website is community based, which allows all of the users to participate and discover fashion trends or inspirations. If there was no user participation on this website, there would been no shared content, therefore there would have been nothing to stream or read. Even though, this website also has other features such as “Explore” for users to explore brands, contests etc. I strongly believe that Lookbook.nu has been created by its audince’s particicpation, this participation is significant, because it delivers the content to other users which makes the website highly visitied and valuable for youth culture.