An example of an online resource that his significantly shaped by the audience is Polyvore. Polyvore was created so individuals can create and share outfits with followers using images of clothing posted by clothing brands and individuals. While there is an aspect of consumerism in that you can hover over each individual piece of clothing in the set to view the price and link to the site where it can be purchased, it is also a community for people to create, like, and comment on each other’s sets. Having this audience participation not only gives a sense of community to fellow fashion lovers, but it also allows for clothing brands to be able to share their products to the world in a more authentic way. Companies and individual accounts can also create contests, which create another outlet of audience participation. Winners will get their set featured on the website and allows users to gain recognition. Polyvore is a very inventive website in that it runs on audience participation. Companies give you the tools to create, and the user is the one who makes the content. When you scroll through the feed and what’s “trending”, you are looking at sets made by ordinary users among fashion companies. It is great to see in today’s world the Internet allows users to become contributors.