We live in the times where the radio presenter can no longer be just the pleasant welcoming voice that we learn to recognise, they are also required to be a pleasant welcoming face. Thanks to the internet the radio now has a visual presence.
I guess according to the BBC there are things in this world that cannot be described in words, so they opted for creating visual content for the radio (so that they no longer have to rely on the audience’s imagination to really get the joke).They have things such as live interviews and performances that can be streamed online, or re-watched later on in the week, all available for free on the BBC website. At first, personally, this seemed to defeat the point. The radio is a platform for audio entertainment solely isn’t it? However, after some consideration, it made sense to me; multi-platform productions are the future, and if the radio wants to stay afloat (and believe me it does) then it must keep up. The reality is that the notion of the ‘visual generation’ is very much real. We are surrounded by the media and it’s images 24/7 and we in a way expect it. Publishing recordings from interviews with celebrities on the online platform, is a good way of satisfying and attracting the new, more visual, younger audiences to a traditional medium without changing it fundamentally. What the convergence means for the audience is that it gets more content and more than one way of consuming it which creates options and perhaps a sense of identity; are you a consumer of the audio, the video or both?