I think the aim of the module is to prepare students for the future and how a working day in their lives will be like. Also, I believe that media courses are developing year by year in order to fit with the newest technology that appears everyday. Fore example, a few years ago, media courses were based only on traditional form of media such as newspapers, magazines or any form of print, TV and radio. But a lot has changed since then and people rely more on more on social media sites and platform to get their daily “dose of news”. Even if this means serious news or more entertaining ones, the vast majority of people have switched of to social media, thus making it the most influential power in the media.
Because of this, I believe that it is highly important to monitor all activity on social media. Even if we try to start our own page or we are hired to take care of a social media profile, having a subscription to a site that will monitor all the activity is a helpful way to customize the content in order to attract more viewers. The information given is really handy to track all activity and how users engage with the content provided. One of these tools is called www.sproutsocial.com which offers a one month free trail to help users decide if this is something worth investing in and then 3 types of monthly plans suitable for single companies and ones that own more than one page on social media.